Identify your key SEO opportunities
This session will demystify Google Search Console (GSC), a free yet powerful tool that provides insights into your website’s visibility on Google Search. Attendees will learn how to monitor performance, identify SEO opportunities, and troubleshoot site issues using GSC’s core features.
Online | October 21, 2025 | 10:00 a.m. – 12:00 p.m. CT
Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.
Pre-Requisites
- Basic understanding of digital marketing or SEO
- Access to or familiarity with a website or web content
- Existing Google Search Console account linked to a website (Optional, but highly encouraged)
Key Takeaways
- Understand the core functions of Google Search Console
- Learn how to analyze search performance data and index coverage
- Discover how to identify SEO issues and opportunities
- Know how to submit and monitor sitemaps and pages for indexing
- Gain confidence in using GSC for ongoing website optimization
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
- Introduction to Google Search Console (GSC)
- Navigating the GSC Dashboard
- Analyzing Search Performance
- Index Coverage & Sitemaps
- Core Web Vitals & Page Experience
- Using GSC for Ongoing SEO Insights
Zack Kadish
SEO Analytics Lead @ FaireZack is an SEO leader with 9+ years of experience driving organic traffic for some of the world’s largest enterprise brands through content strategy, technical SEO, and evangelizing SEO internally within organizations.
As an SEO thought leader and speaker, he’s shared insights through conferences, webinars, and articles with industry leaders and audiences across platforms like Search Engine Journal, Content Marketing Institute, American Marketing Association, Search Engine World plus numerous podcasts/webinars.
He’s had the privilege of contributing to articles that have reached over 150,000+ readers globally. He thrives in dynamic environments where he can continuously innovate and collaborate to drive success in the ever-evolving digital landscape and increase organic visibility.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Marketing professionals, digital strategists, content creators, SEO beginners, and anyone looking to improve website performance through data-driven insights
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.